We are creating Africa’s largest distribution network for global-facing FMCG brands. This is our journey.
2008 COWAS is formed in the United Kingdom
2017 COWAS International Trading is registered in Nigeria as a home-based subsidiary for the distribution of international brands in the African market with a unique edge of fully knowing the African consumer
2019 Premium German wine Blue Nun joins the portfolio as COWAS International Trading takes over the entry and distribution of the brand in Nigeria
In a little over a decade, we have experienced erratic growth that can only be the product of a committed workforce solely focused on driving client results.
The COWAS International Trading executive team delivers extensive experience in end-to-end distribution management for each brand that we are responsible for. Our exclusive recruitment system ensures that we only attract and retain elite professionals who are capable and willing to deliver world-class services.
Our Mindset represents our ability to act as a team, all aligned behind a single vision and a single ambition.
It’s also our ability to embrace change as a workforce, to ensure the Group can constantly adapt to an increasingly volatile market environment.
The COWAS Mindset is built on our fundamentals: a corporate culture that blends entrepreneurialism, mutual trust and high ethical standards.
We have created the fastest systems and most direct routes for premium FMCG products to go from global factories into African households. Our primary focus is on creating solid expansion plans for international brands to penetrate and succeed in the African market.
Our business network extends beyond marketing to ensure that our brands enjoy a foolproof logistics experience. We aim to become the leading importer and distributor of premium wine and food brands in Nigeria.
Our customer success rates are as high as 90% for a reason. We are an agile, ambitious team with a massive capacity to remain flexible in even the most volatile market situations. Clients come first to us and we always ensure that our customer’s needs are 101% satisfied, regardless of the conditions.
Since 2017, our brand portfolio has grown to accommodate several companies that have successfully entered the Nigerian market and outperformed our first 90-day target. Our winning strategy is simple and has stood the test of time; provide the right product at the right time to the right consumer.
We are making international-level luxury accessible and affordable for Nigerian consumers.
From survey and research conducted by our team of experts, we understand the needs and preference of local consumers for a plethora of fast-moving consumer goods. Hence, we are uniquely positioned to guide a brand trying to gain presence in Africa from the manufacturer and place it in the premium segment of the Nigerian consumer market.
We envisage that in the coming future, we will be Africa’s largest distribution company for diverse international goods and services across the continent.
